For the question of evaluation 3 'What kind of media institution might distribute our media product and why ?'we had to research distribution companies. The role of a distributor is to bring a movie to the market place and deliver the correct audience to the chosen film. This is done through finding a films USP (unique selling point) and using this to aim a film at an audience, blockbusters like 'King Kong' or 'Transformers' for example to be aimed at children and the family so best to show these in the summer months etc. British independent distribution companies do this through a similar way acquiring ideas from film festivals such as 'Cannes' for example.
We found this information through our research, due to my sick leave however i started this research a bit later then planned however i soon caught up. We began looking for a distribution for our own 'short horror' looking into various companies such as 'working title' however due to their 'comedy' reputation with making films like 'Paul' with comedy duo Simon Pegg and Nick Frost we choose to avoid them as our own film was that of the horror genre.
We ultimately found Film 4 (a well known and successful film distributor) was the best choice for our horror short 'The River' with its work on films such as 'Monsters' and 'The Cat With Hands' we thought they would be best to distribute our film with links such as these.
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